Donna Herringer

Donna Herringer has been a partner in Profile Communications Ltd. (PCL) since 2004. She leads the corporate marketing & business strategies division of PCL.

Donna & her husband and partner Steve Herringer bring together a unique combination of exceptional broadcast skills and decades of business experience in health driven organizations.

What this means is together they are able to assist companies in the health product and service sectors who are ready and able to bring their products & services to a larger audience with the help of broadcast media.

PCL is in the business of communication through the creation and production of television and radio commercials, corporate strategies, web design and audio messaging that can make business happen for their clients.

Donna is the key developer of business strategies for Profile Communications Ltd. Her knowledge, experience and contacts have supported her in the creation of new initiatives for the health product sector.

Donna Herringer


Health Food Retailers (2010)

"The Direct Response Television Advertising Campaign"

A tailor made, direct response strategic advertising campaign designed to reach Canadian mainstream customers.

Genuine Health (2010)

"A Brief History of the Natural Product Industry"

An educational presentation for training purposes. View presentation.

Canadian Health Food Assoc (2008)

"My Health, My Choice"

A three-year national campaign designed to improve consumer perception of the benefits of Natural Health Products & Organics to achieve optimal health & well being.

Pure Pharmacy.Health Centre (2008)

"Marketing & Communications Strategy"

A business plan and strategy designed to create a greater consumer awareness of the benefits and services for a new and leading edge integrative pharmacy.

Naturally Nova Scotia (2007)

"Business plan including Marketing & Sales Strategies for the Launch of a New Product Line in Canada"

Developed and implemented a marketing and sales strategy to introduce a new organic product line to Canadian Health Food Retailers.

Twin Labs (ISI Brands) 2007

"Canadian Marketing & Sales Strategy"

Evaluation, assessment & feasibility study to determine the possibility of a re-launch of the Twin Lab Brand to the Canadian Health Food Marketplace.